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Sustainable Business Growth: How to Build a Self-Running Organisation

Estimated reading time:
2
Minutes
Aligning team with strategic goals
Written by
Mark Milsted
Published on
January 28, 2026
Contributors.
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Mark Milsted
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Sustainable business growth isn’t just about increasing revenue—it’s about creating a business that can operate efficiently without constant oversight. Self-running organisations free leaders to focus on strategy, innovation, and market expansion while maintaining high operational standards.

Why sustainability matters
Businesses often struggle with growth because they rely too heavily on the founder or senior leadership for day-to-day operations. A self-running business ensures continuity, maximises productivity, and provides the foundation for scalable, long-term growth.

The Business Waterwheel™ approach
Performance Method’s Waterwheel framework integrates clarity, capability, and connection to create structured processes and empowered teams. This enables businesses to function smoothly, even in the absence of key leaders, while driving consistent results and sales growth.

Steps to create a self-running organisation

  1. Document processes – Clearly define workflows and responsibilities for all teams.
  2. Develop leadership and capability – Train staff to make decisions, solve problems, and manage operations independently.
  3. Implement effective communication – Ensure teams are connected and informed to maintain alignment and efficiency.
  4. Monitor and optimise – Use KPIs and analytics to track performance and adjust processes as needed.

Benefits to business growth
Self-running organisations scale faster, adapt more quickly to market changes, and maintain operational excellence. Leaders can focus on strategy and business development while employees execute daily operations with confidence and accountability.

Example
A client had a high-growth business but relied heavily on the CEO for daily decisions. Applying the Waterwheel framework, we structured processes, trained team members, and improved interdepartmental collaboration. Within six months, the business operated efficiently with minimal direct oversight, resulting in higher productivity and sustained revenue growth.

Conclusion
Sustainable growth is achieved when your business can operate independently, without bottlenecks or over-reliance on specific individuals. By embedding clarity, capability, and connection into your operations, businesses can scale efficiently and maintain high performance over the long term

Measurable results.
Meaningful growth.

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