What is the Pendleton WaterWheel™
The comprehensive Pendleton Business Waterwheel™ gives a clear guaranteed business growth model, allowing you to truly ‘KNOW’ your strengths and weaknesses, sustainably ‘GROW’ your customer base and profits, improve the efficient ‘FLOW’ of your business, and ultimately achieve ‘OVERFLOW’; a state where your business generates an income.
At Performance Method, we leverage the Pendleton Waterwheel™ to elevate the effectiveness of your sales force. By mapping each team member’s strengths and identifying areas for development, the Waterwheel™ creates a clear, structured approach to sales growth.
It enhances focus, improves workflow, and drives consistency, enabling your team to convert more opportunities into results. With this method, your sales force doesn’t just work harder — they work smarter, generating sustainable revenue growth and a higher-performing, more confident team.

Know
DIRECTION | EFFORT | DELIVERY | METRICS
There’s no such thing as a one-size-fits-all approach. We take time to understand each owner’s individual goals and direction, look at how effort is being applied, and focus on what truly matters to their customers. We then help define and communicate the key measures that should guide confident business decisions.
Grow SALES
NICHE | LEADS | CONVERSIONS
Attracting new customers can be challenging, but it doesn’t have to be complicated. We work with our clients to clearly define their niche and unique strengths, develop practical strategies to draw in new leads, and provide coaching in engaging sales techniques that help turn interest into loyal customers.
Grow Revenue
SPEND | REPEATS | MARGIN
Profit is the fuel that keeps a business healthy and growing. We help our clients turn happy customers into dependable income streams — by encouraging increased spend through added value, building loyalty and repeat business through excellent service, and supporting sustainable, growing profit margins.
Flow – Practice
PROCESS | MEASURE | REVIEW
Efficiency doesn’t happen by accident — it’s built through steady, thoughtful improvement. We document the processes that power each client’s business, identify where things can be made smoother, test and measure the results, and then refine and prioritise improvements to keep everything flowing more effectively.
Flow – People
RECRUIT | RETAIN | INSPIRE
People are at the heart of every successful business. We support owners in finding the right team members, keeping those who adapt and make a real difference, and inspiring everyone to contribute, deliver and grow together each day.
Overflow
FREEDOM | ENTERPRISE | INVESTMENT
A business that relies completely on its owner limits both its freedom and its future. We help clients create the space to step back from daily operations — to take a break, explore new opportunities, or confidently grow and invest in what comes next.



